Industry Leadership Since 2010

About Financial Angel Training

A trusted partner in automotive sales excellence, dedicated to delivering measurable results through proven methodologies and professional expertise.

Our Foundation

Financial Angel Training was established with a clear mission: to transform automotive sales performance through evidence-based training methodologies and professional development programs. Our approach combines industry expertise with proven educational frameworks to deliver sustainable results.

Recognizing the evolving landscape of automotive sales, we developed comprehensive solutions that address the unique challenges faced by modern dealerships. Our programs are designed to enhance both individual performance and organizational effectiveness.

Today, we serve over 500 dealerships nationwide, having generated more than $2.5 billion in additional revenue for our clients. Our commitment to excellence and measurable outcomes has established us as a trusted partner in the automotive industry.

Our Mission & Values

Guided by principles of excellence, integrity, and measurable results.

Mission Statement

Our mission is to empower sales teams with the skills, mindset, and ethical framework to engage customers through transparency, integrity, and genuine value. We are committed to transforming the sales process into a relationship-building journey, where honesty drives trust, and trust drives success.

Deliver measurable performance improvements
Foster continuous professional development
Build sustainable competitive advantages

Core Values

Integrity First

We commit to doing the right thing, even when it’s not the easiest. Every interaction - internal or client-facing—is rooted in honesty, fairness, and ethical conduct.

Transparency in Every Step

We believe trust is earned through clarity. Our processes, communications, and training methods are open, straightforward, and free from hidden agendas.

Client-Centered Approach

We put the customer’s needs above the sale. Success is measured not by closing a deal, but by creating lasting relationships and delivering genuine value.

Excellence Through Education

We continually invest in learning, improvement, and innovation-empowering sales professionals with skills that are both effective and ethical.

Leadership Team

Experienced professionals dedicated to automotive sales excellence

Michael Rodriguez

Chief Executive Officer

25+ years in automotive sales and training. Former VP of Sales at three major dealership groups.

Sarah Chen

Vice President of Training

Expert in adult learning and performance psychology. PhD in Organizational Development.

David Thompson

Director of Technology

Technology specialist in learning management systems and performance analytics.

Partner With Us

Discover how Financial Angel Training can enhance your dealership's performance